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Corporate Innovation
40 hours
English
ESE Milan
Master in
“Next Generation Management in Family Business”
Master in
“Next Generation Management
in Family Business”
The master's course is aimed at:
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New generation entrepreneurs
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Independent entrepreneurs
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Managers
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Family Offices
No special requirements, but a basic knowledge in:
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Business Management
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Personnel management
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Innovation
The objective of the Master programme in "Next Generation Management in Family Business" designed in collaboration with the European School of Economics and Startup Geeks, is to train tomorrow's managers who will lead traditional family businesses to face tomorrow's challenges.
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The Master will be divided into 5 Modules structured to ensure participants' progressive learning, starting from general topics such as the basics of business management to the presentation of the main tools that are used today in the startup world and in the new paradigm of Management. Using exercises and practical work, the course will give a practical understanding of which techniques and methodologies can trigger change.
Module 3
Corporate
Innovation
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What Corporate Innovation means
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Digital Transformation
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Open Innovation, Entrepreneurship, Intrapreneurship and CVC
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Corporate Rebranding and Restructuring
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New frontiers for corporate innovation
Module 5
How to Launch
an Entrepreneurial Idea
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Intrapreneurship: How an idea is born and developed
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Phases of an internal innovation project
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Developing an internal project
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Success Factors: Entrepreneurial Culture
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Success Story: Kodac and Toyota Case
Module 4
Startup
Working Methodologies
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How startups work
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Startup working methods
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Lean Model Canvas
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Main startup tools
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How to validate an idea
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Presenting yourself to the market: New Sales Channels
Module 1
Entrepreneurial
Management
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What is Management
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The Role of Managers
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New Management Methodologies
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Techniques and Tools of the new Management Paradigm
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The Culture of Failure
Module 2
Ecosystem and
Startup Models
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What is a startup and what characterises it
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Current scenario of the startup world
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Startup success factors
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Success stories: Airbnb, Google and Glovo